COKE STUDIO

AI isn't all scary, and it isn't always the enemy of creativity.

Enter Coke Studio: Where fans became bands.

Step 1: Answer a few fun questions with your friends:

Step 2: Get your band name and album art:

Step 3: Film your music video to your song made with an AI engine of officially licensed, human, musicians:

Step 4: Get interviewed like you’re in a band:

Watch the award-winning case study:

And our Adweek Print Feature:

CW: Nick Taubes, Julius Im
AD: Allie Hartman
CD: Sam Resta