Match Point Mint Chip
How do you get New Yorkers excited for the US Open when they can't make it out to the stadium? An exclusive Van Leeuwen ice cream collab of course.
Then you take it to the streets to match the tennis culture wherever it lives: public tennis courts, flagship Ralph Lauren stores, even the hottest cocktail bar in NYC serving up honey deuces. The Match Point Mobile was born:
Sr CW: Nick Taubes
Sr AD: Allie Hartman
CD: Jordan Chlapecka