Artists have always found inspiration in toys. Kaws, Yoshitomo Nara, even Warhol.

But once those toys become art, they’re usually put behind glass, never to be touched.
We changed that.

We built a toy house on the beach that no one expected, filled with larger-than-life, fully playable installations that gave visitors access to actually play with the art at Art Basel.

PLAY WITH THE ART

AMERICAN EXPRESS x MATTEL CREATIONS

The Toy-Block House

The Toy Collection

Talks with Toy Artists

Like Daniel Arsham

Product Website: The collection was available for purchase online or sold to attendees in our toy house: