PLAY BY AMEX PLATINUM

Art Basel pieces draw so much inspiration from toys - artfully designed toys that are then put behind glass, not to be touched. Where's the fun in that?

We changed that. Asking people to please play with the art.


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Shop the playable art collection made by our artists, inspired by toys from their youth:

Watch the case study:

CW: Nick Taubes
AD: Allie Hartman
CD: Sam Resta

In collaboration with PlayLab Inc. and Mattel Creations