Artists have always found inspiration in toys. Kaws, Yoshitomo Nara, even Warhol.
But once those toys become art, they’re usually put behind glass, never to be touched.
We changed that.
We built a toy house on the beach filled with larger-than-life, fully playable installations that let visitors experience the art the way toys were always meant to be experienced.
PLAY WITH THE ART
AMERICAN EXPRESS x MATTEL CREATIONS
The Toy-Block House
The Toy Collection
Talks with Toy Artists
Like Daniel Arsham
Product Website: The collection was available for purchase online or sold to attendees in our toy house:
