The Beauty Aisle

To launch UOMA “The Beauty Brand for All” at Walmart, we took a place where all are welcome, the beauty aisle, out of the store and created a shoppable fashion show where all kinds of beauty shined on the big stage.

beautyforall.gif
b4allll.jpg
Screen+Shot+2022-07-20+at+5.08.25+PM.png
UOMA-Mobile.jpg
aisle.jpg
bb4all.jpg
b4all.jpg
beautyforalallllala.jpg
ball.jpg
wideshot.jpg
producshot.jpg
b 4 all.jpg
b allll.jpg
productscan.jpg
walk.jpg
niceimage.jpg
dabrat.jpg
PA-2146880_2105_E.jpeg
b for all.jpg
beautyforall.jpg
beautyforallll.jpg
bbbball.jpg
GROUP_Shot.jpg
sharon.jpg

Watch our case study:

CW: Nick Taubes
AD: Hanna Choi
CDs: Qiana Lee, Cesar Vallejo