We reintroduced ICEE as a sugar-filled, caffeine-filled fuel for advertising creatives, making use of the brand’s 90s style.
CLIENT — Icee (spec work)
TEAM — Nick Taubes, Austin Rettinhouse
THINKING CAPS
First, brain freeze prepping. With self-heating beanies.
FUN FUEL. THE FLAVOR.
The brand’s first (highly) caffeinated themed flavor.
CREATIVE COOLERS
The new water cooler and office fad.
OUT OF HOME with one especially poised for Cannes…
BANNER ADS where the ad people roam…
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